About us

Mimi and Co

About Us

Hi, I'm Mimi.

The mum who's gone from Forensic Scientist to Cloth Nappy Business Empire.

Who would have thought, right?!

2020

In 2020, life as I knew it shifted dramatically. Having recently stepped out of the world of Forensic Chemistry & Pharmacology and managing multiple retail pharmacy stores, my pace of life went from a whirlwind to a gentle breeze almost overnight with the arrival of my first child.

The joy and love I felt were immense, but amidst the stillness, I felt a void. As much as I adored every moment with my bundle of joy, a part of me yearned for a challenge, a sense of identity beyond motherhood. I was afraid I had traded my career for motherhood, but in a heartwarming twist, my son became my inspiration.

And so, Mimi & Co was born.

2021

Bridging Passion with Expertise

My teenage years spent at Spotlight gave me a deep appreciation for textiles. That love, combined with a mission, led me to my sewing machine. Day after day, I crafted nappies and reusable products, perfecting each design, experimenting with diverse textiles, and bringing my innovative ideas to life. As friends and family raved and requests flowed in, I realized the demand surpassed what my two hands could create.

Our Global Family

The journey of finding the right manufacturing partner wasn't easy. Trusting another with my vision was daunting, but my unwavering commitment to quality, ethics, and certification led me to a team that shared my values. Today, every product holds the essence of the care and love with which I started - and though they aren't made in my home or in Australia, they feel no less personal.

2023

Recognized & Revered

Since our humble beginnings, we’ve garnered recognition, bagged numerous awards, and even showcased our vision on Shark Tank. And as our family has grown with another beautiful addition, so has the Mimi & Co family, thanks to supporters like you.

Our Journey Ahead

Our mission has always been clear - to craft a sustainable future for our little ones. With every product, we take a step closer to that dream. Your support fuels our passion, and for that, we're forever grateful.

Join us in this incredible journey.

With love,
Mimi.

Always here, when you need us the most

Do you have any question?

5,500,000

Disposable Nappies Saved From Landfill

Blog posts

View all

Why we chose not to use recycled polyester in our nappy covers (and why the science backs us up)

Recycled polyester sounds like the sustainable choice. But for a product washed 200 times, the science tells a different story. Here is the honest reason we chose not to use it, and why we believe ...

May 31, 2026

Why Liquid Bleach Destroys Cloth Nappy Elastics (And What to Use Instead)

If you have ever pulled a cloth nappy out of the wash and noticed the leg elastic feels crunchy, stretched out, or has lost its snap, there is a good chance bleach played a role. It might have been...

Apr 16, 2026

Born Into Plastic: The Truth About What's Inside a Disposable Nappy

Every nappy your baby has ever worn still exists. Here's why that matters, and what you can do about it. Picture the first nappy you ever put on your baby. Chances are you didn't read the ingredie...

Apr 2, 2026

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Heavy night nappies are useless

I bought 3 heavy night nappies and 3 modern nappies with the special cover shell from Mimi & Co, and unfortunately my experience with the heavy night nappies was very disappointing.
They are advertised to last 12 hours, but for my baby they lasted no that long, even after completing the 8 washes they recommended. After 6 or 8 hours of use, the nappy and even my baby’s pyjamas were wet, and I had to change to a day nappy and change the pyjamas as well, which is far from ideal in the middle of the night, especially during cold nights.
I contacted customer support and provided photos with my complaint, but they replied asking more questions and requesting photos that were already included in my original email, which was frustrating.
On the positive side, the modern nappies were really good. They fit well, are less bulky than other brands, and I was very happy with them.
I would have given a much better rating if it weren’t for the heavy night nappies.

Hi Maria,

Thank you for your feedback, and we're so sorry to hear the heavy wetter nappies haven't been working for your bub overnight. We genuinely want to get to the bottom of this for you.

We did receive your original email on 18 April and replied the following day asking a few follow up questions, including how many washes the nappies had been through and a photo of the heavy wetter + cover setup on bub.

Leaks in our heavy wetters almost always come down to fit (gaps around the legs or waist) or absorbency build up not yet being complete, so a fit photo on baby is the missing piece that helps us give you tailored advice rather than guessing.

Unfortunately we didn't hear back from you after that reply, so we weren't able to troubleshoot further. Your review states that you provided fit photos in your original email, but unfortunately you only sent a photo of your bubba eating, and a photo of a wet jumpsuit - neither of which will allow us to troubleshoot properly with you.

We'd really love another opportunity to help. If you're open to it, please reply to our email thread with a couple of photos of the nappy and cover on your bub (front and side) and we'll go from there. Our heavy wetters are designed to hold 12+ hours and we stand behind them, so we want to make this right.

So glad to hear the Originals 2.0 have been working beautifully in the meantime!

Mimi & Co

The first nappy I reach for after wash day

Half of my nappy stash is now Mimi and Co and I'm hoping to replace the other 15 over too! I love the absorbency, ease of closure, the cutest designs in any MCN brand and MOST importantly, no leaks! Everyone recommends these nappies for a reason, trust me you won't regret it! My golden haired girl in her golden nappy for reference ☺️

Easy wipes

Easier than you think to convert to cloth wipes from disposable! These do such a much better job of cleaning up number 2’s than the disposables and they really are just so easy to incorporate into your routine.

Best nappies by far!

Mimi’s 2.0’s are the best! By far the best fitting nappy from a skinny newborn to chunky baby and then toddler years. The more slender wing design means they fit so much better than other brands. My only regret was not purchasing them sooner!

Perfect all rounder

High quality wet bag perfect for nappies or swim trips. Thick material that contains all moisture and smells. Great that it can hand off the pram!

No Leaks!

High quality design, I haven’t had any leaks!

These are really great for heavy wetters

These are really great for heavy wetters. Getting the fit can take a bit of practice but I never have any leaks!

Stunning print

I adore the Penny cloth nappy print!! It's become my favourite in our collection. After trying the bamboo terry inserts with this nappy, I don't think I can go back to the 'old' style inserts as nothing compares to the softness, flexibility, and moldability of bamboo terry. I feel like bub gets a much more comfortable fit with the bamboo terry inserts!

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Do you have any question?

5,500,000

Disposable Nappies Saved From Landfill

Blog posts

Let customers speak for us