Mimi and Co

About Us

Hi, I'm Mimi.

The mum who's gone from Forensic Scientist to Cloth Nappy Business Empire.

Who would have thought, right?!

2020

In 2020, life as I knew it shifted dramatically. Having recently stepped out of the world of Forensic Chemistry & Pharmacology and managing multiple retail pharmacy stores, my pace of life went from a whirlwind to a gentle breeze almost overnight with the arrival of my first child.

The joy and love I felt were immense, but amidst the stillness, I felt a void. As much as I adored every moment with my bundle of joy, a part of me yearned for a challenge, a sense of identity beyond motherhood. I was afraid I had traded my career for motherhood, but in a heartwarming twist, my son became my inspiration.

And so, Mimi & Co was born.

2021

Bridging Passion with Expertise

My teenage years spent at Spotlight gave me a deep appreciation for textiles. That love, combined with a mission, led me to my sewing machine. Day after day, I crafted nappies and reusable products, perfecting each design, experimenting with diverse textiles, and bringing my innovative ideas to life. As friends and family raved and requests flowed in, I realized the demand surpassed what my two hands could create.

Our Global Family

The journey of finding the right manufacturing partner wasn't easy. Trusting another with my vision was daunting, but my unwavering commitment to quality, ethics, and certification led me to a team that shared my values. Today, every product holds the essence of the care and love with which I started - and though they aren't made in my home or in Australia, they feel no less personal.

2023

Recognized & Revered

Since our humble beginnings, we’ve garnered recognition, bagged numerous awards, and even showcased our vision on Shark Tank. And as our family has grown with another beautiful addition, so has the Mimi & Co family, thanks to supporters like you.

Our Journey Ahead

Our mission has always been clear - to craft a sustainable future for our little ones. With every product, we take a step closer to that dream. Your support fuels our passion, and for that, we're forever grateful.

Join us in this incredible journey.

With love,
Mimi.

Contact Us

Always here, when you need us the most

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5,500,000

Disposable Nappies Saved From Landfill

Blog posts

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How to Strip Wash and Sanitise Your Cloth Nappies - Mimi & Co

How to Strip Wash and Sanitise Your Cloth Nappies

Keeping your modern cloth nappies clean and hygienic is essential for your baby’s health and comfort. Over time, nappies and inserts can accumulate buildup, which can impact their absorbency and le...

Cloth NappiesHow to Effectively Remove Stains from Your Modern Cloth Nappies - Mimi & Co

How to Effectively Remove Stains from Your Modern Cloth Nappies

As parents, you understand that while modern cloth nappies are a wonderful investment, they can also be prone to various stains. Newborn poo stains can be particularly challenging, as their consist...

How to Reset Forgotten Soiled Cloth Nappies - Mimi & Co

How to Reset Forgotten Soiled Cloth Nappies

Starting a cloth nappy wash routine can feel overwhelming at first, especially if you’re new to it. The key is finding a routine that works for you, and once you’ve got that down, maintaining cloth...