{"title":"Willow","description":"","products":[{"product_id":"luxe-wet-bag-medium-v2","title":"Wet Bag Medium","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMedium Wet Bag\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDirty nappy in. Zip it shut. Nothing escapes.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHolds up to 3 cloth nappies, or use it for wipes, snacks, keys or whatever needs to stay contained and separate from everything else in your bag. The flat base means it stands upright in your nappy bag instead of flopping around at the bottom.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe handle clips to your pram, handbag, or any hook. The double PUL lining is waterproof and wipes clean. Gold YKK zips, because cheap zips fail at the worst possible moment and we're not interested in that.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOEKO-TEX certified. Sedex audited.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFits 3 cloth nappies · Double PUL waterproof lining · Gold YKK zips · Flat base · Pram clip handle · OEKO-TEX certified\u003c\/strong\u003e\u003c\/p\u003e","brand":"Fits 3 Nappies","offers":[{"title":"Gum Bum","offer_id":44301019054310,"sku":"MC1319S","price":21.99,"currency_code":"AUD","in_stock":true},{"title":"Burnside","offer_id":43611054047462,"sku":"MC0203S","price":21.99,"currency_code":"AUD","in_stock":true},{"title":"Bonnie","offer_id":43611056799974,"sku":"MC0210S","price":21.99,"currency_code":"AUD","in_stock":true},{"title":"Pa","offer_id":43611056832742,"sku":"MC0211S","price":21.99,"currency_code":"AUD","in_stock":true},{"title":"Foille","offer_id":43777132331238,"sku":"MC0212S","price":21.99,"currency_code":"AUD","in_stock":true},{"title":"Earth","offer_id":43611054014694,"sku":"MC0202S","price":21.99,"currency_code":"AUD","in_stock":true},{"title":"June","offer_id":44476914368742,"sku":"MC1899S","price":21.99,"currency_code":"AUD","in_stock":true},{"title":"Sea Drifter","offer_id":46219787567334,"sku":"MC2805S","price":21.99,"currency_code":"AUD","in_stock":true},{"title":"Goose","offer_id":46219787600102,"sku":"MC2806S","price":21.99,"currency_code":"AUD","in_stock":true},{"title":"Green Gingham","offer_id":46219787632870,"sku":"MC2807S","price":21.99,"currency_code":"AUD","in_stock":true},{"title":"Pearl","offer_id":46219787665638,"sku":"MC2808S","price":21.99,"currency_code":"AUD","in_stock":true},{"title":"Indigo","offer_id":47326372167910,"sku":"MC3270S","price":21.99,"currency_code":"AUD","in_stock":true},{"title":"Whale","offer_id":47342440743142,"sku":"MC3279S","price":21.99,"currency_code":"AUD","in_stock":false},{"title":"Madelyn","offer_id":47482079248614,"sku":"MC3334S","price":21.99,"currency_code":"AUD","in_stock":true},{"title":"Willow","offer_id":47650230141158,"sku":"9361521003453","price":21.99,"currency_code":"AUD","in_stock":true},{"title":"Tractor","offer_id":47650230173926,"sku":"9361521003460","price":21.99,"currency_code":"AUD","in_stock":true},{"title":"Baby Duck","offer_id":47650230206694,"sku":"9361521003477","price":21.99,"currency_code":"AUD","in_stock":false},{"title":"Blue Gingham","offer_id":47715532734694,"sku":"9361521004122","price":21.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0490\/7827\/2156\/files\/wet-bag-medium-7652373.jpg?v=1759809335"},{"product_id":"luxe-wet-bag-large","title":"Wet Bag Large","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHeading out for the day? Our large reusable wet bag is the size most parents reach for first. It holds everything from daycare changes to swimming lesson gear, keeping wet and dry separate so the rest of your bag stays clean and fresh.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe large wet bag comfortably fits 9 cloth nappies with inserts, or all the bits and pieces you need for a full day out. A flat base gives you extra room and lets the bag stand on its own, while the double handle clips onto any pram, handbag or hook so your hands stay free.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBuilt to last and made to be kind to the planet, every wet bag uses double sandwich PUL for a genuinely waterproof, luxe finish that wipes clean and washes easily, wash after wash.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHolds up to 9 cloth nappies with inserts, or a full day of essentials\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDouble sandwich PUL keeps the inside waterproof and the outside looking premium\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePremium zipper glides open and shut, even with one hand\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFlat base stands on its own and gives you more room to pack\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDouble handle attaches to prams, handbags or hooks\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCrafted only from OEKO-TEX STANDARD 100 certified materials\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fits 9 Nappies","offers":[{"title":"Earth","offer_id":44240814407910,"sku":"MC1268S-5","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Bonnie","offer_id":44301019939046,"sku":"MC0197S\/Bonnie","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Gum Bum","offer_id":44343364485350,"sku":"MC1388S","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Burnside","offer_id":44343364518118,"sku":"MC1389S","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Foille","offer_id":44343364550886,"sku":"MC1390S","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Pa","offer_id":44343364583654,"sku":"MC0195S\/Pa","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Pearl","offer_id":46607860760806,"sku":"MC3031S","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Gingham","offer_id":46607860793574,"sku":"MC3032S","price":39.99,"currency_code":"AUD","in_stock":false},{"title":"Goose","offer_id":46607860826342,"sku":"MC3033S","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Whale","offer_id":47299368091878,"sku":"MC3259S","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Indigo","offer_id":47326366007526,"sku":"MC3269S","price":39.99,"currency_code":"AUD","in_stock":false},{"title":"Madelyn","offer_id":47482079281382,"sku":"MC3335S","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Willow","offer_id":47650204877030,"sku":"9361521003484","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Blue Gingham","offer_id":47650204909798,"sku":"9361521003514","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Baby Duck","offer_id":47650204942566,"sku":"9361521003507","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Tractor","offer_id":47650204975334,"sku":"9361521003491","price":39.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0490\/7827\/2156\/files\/wet-bag-large-4811999.jpg?v=1778595036"},{"product_id":"one-size-reusable-mimi®-swim-nappy-willow","title":"One-Size Reusable Mimi® Swim Nappy | Willow","description":"\u003ch3 data-start=\"307\" data-end=\"365\"\u003e\u003cstrong data-start=\"311\" data-end=\"365\"\u003eMimi® Swim Nappy\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"367\" data-end=\"606\"\u003eMake a splash with confidence in our reusable Mimi® Swim Nappy, designed for style, comfort, and peace of mind. Whether you're headed to the pool, beach, or even the bath, our swim nappies are a must-have for water-loving little ones.\u003c\/p\u003e\n\u003cp data-start=\"608\" data-end=\"693\"\u003eCrafted for babies and toddlers weighing 5–18kg, this adjustable swim nappy features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"697\" data-end=\"754\"\u003e12 waist snap settings for a secure, customised fit\u003c\/li\u003e\n\u003cli data-start=\"697\" data-end=\"754\"\u003e5 thigh snap settings for optimal leak protection\u003c\/li\u003e\n\u003cli data-start=\"697\" data-end=\"754\"\u003eSoft, comfortable lining gentle on delicate skin\u003c\/li\u003e\n\u003cli data-start=\"697\" data-end=\"754\"\u003eLightweight and water-friendly materials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"912\" data-end=\"1043\"\u003eUnlike disposables, our Mimi® Swim Nappy is washable, reusable, and eco-conscious; so you can swim, rinse, and repeat with ease.\u003c\/p\u003e\n\u003cp data-start=\"1050\" data-end=\"1073\"\u003e\u003cstrong data-start=\"1050\" data-end=\"1073\"\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1076\" data-end=\"1130\"\u003ePerfect for pools, beaches, water play, or bath time\u003c\/li\u003e\n\u003cli data-start=\"1076\" data-end=\"1130\"\u003eStylish and snug without the bulk of disposables\u003c\/li\u003e\n\u003cli data-start=\"1076\" data-end=\"1130\"\u003eCost-effective and planet-friendly\u003c\/li\u003e\n\u003cli data-start=\"1076\" data-end=\"1130\"\u003eDesigned to contain solids while allowing water flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1286\" data-end=\"1416\"\u003e\u003cstrong data-start=\"1286\" data-end=\"1300\"\u003ePair with:\u003cbr\u003e\u003c\/strong\u003e\u003cbr data-start=\"1300\" data-end=\"1303\"\u003eOur wet bags for on-the-go storage after swim time\u003c\/p\u003e","brand":"One Size 5kg - 18kg","offers":[{"title":"Default Title","offer_id":47628842729702,"sku":"9361521003354","price":34.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0490\/7827\/2156\/files\/one-size-reusable-mimi-swim-nappy-willow-ships-mid-may-7589316.jpg?v=1778096963"},{"product_id":"newborn-wipeable-cover-willow","title":"Newborn Wipeable Cover | Willow","description":"\u003cp\u003eThe Newborn Wipeable Cover is a versatile and reliable option for your baby, fitting from 2-8kg.\u003c\/p\u003e\n\u003cp\u003eUse it as a traditional wrap over fitted nappies or pre flats, with a narrow crotch for an optimal fit.\u003c\/p\u003e\n\u003cp\u003eIts soft lined, external double-gussets offer leak-proof protection, while the leak-proof PUL tummy panel adds an extra layer of security.\u003c\/p\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan style=\"color: #766256;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch4 class=\"block paragraph\" data-block=\"true\" data-editor=\"qurn\" data-offset-key=\"3fqt-0-0\" data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h4\u003e","brand":"Newborn 2kg - 10kg","offers":[{"title":"Default Title","offer_id":47650098970854,"sku":"9361521003422","price":32.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0490\/7827\/2156\/files\/newborn-wipeable-cover-willow-8372544.jpg?v=1779837007"},{"product_id":"newborn-stretchy-cotton-preflat-willow","title":"Newborn Stretchy Cotton Preflat | Willow","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMIMI \u0026amp; CO NEWBORN PRE FLAT: The Ultimate Newborn Preflat for Every Baby\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDesigned for babies from 2KG - 10KG, these prefolds are a must-have for new parents.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCrafted from two layers of ultra-soft Cotton (95% Cotton, 5% Spandex), these baby cloth diapers boast six layers of absorption when folded. This design ensures a trim and snug fit, especially around the tender little legs, guaranteeing superior containment.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eQuick to dry for hassle-free use\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eStylish reversible print on both sides\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePremium absorbency, making it perfect for your little one\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEffortless to clean and maintain\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eGentle on baby’s skin, ensuring softness and comfort\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe ideal base for heavy wetters or nighttime use. You can easily boost to customise its absorbency to your baby’s needs.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eJust add a \u003ca href=\"https:\/\/mimiandco.com.au\/collections\/wipeable-cover\"\u003ewaterproof cover\u003c\/a\u003e \u0026amp; use a\u003ca href=\"https:\/\/mimiandco.com.au\/products\/snappi?_pos=1\u0026amp;_sid=6a1056f7d\u0026amp;_ss=r\"\u003e snappi\u003c\/a\u003e to secure\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"0% Poly Club™","offers":[{"title":"Default Title","offer_id":47715386818790,"sku":"9361521003590","price":33.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0490\/7827\/2156\/files\/newborn-stretchy-cotton-preflat-willow-5369573.jpg?v=1780251612"},{"product_id":"one-size-stretchy-cotton-preflat-willow","title":"One-Size Stretchy Cotton Preflat | Willow","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMIMI \u0026amp; CO ONE SIZE PRE FLAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e8KG - 20KG\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003c\/em\u003eTwo layers of super-soft Cotton (95% Cotton, 5% Spandex). Six layers (when folded) of absorption. Trim, creating a snug fit around the little legs and superior containment.\u003c\/p\u003e\n\u003cp\u003e+ Fast drying\u003cbr\u003e+ Reversible Print on both sides\u003cbr\u003e+ Superior Absorbency \u003cbr\u003e+ Easy to wash\u003cbr\u003e+ Soft \u0026amp; comfortable\u003cbr\u003e+ Great base for a heavy wetter or night nappy (easily boost to customise absorbency\u003c\/p\u003e\n\u003cp\u003eCan be purchased separately or with Inserts. Flats require a PUL or Wool cover \u0026amp; a snappi\u003c\/p\u003e","brand":"0% Poly Club™","offers":[{"title":"Default Title","offer_id":47715391930598,"sku":"9361521003651","price":33.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0490\/7827\/2156\/files\/one-size-stretchy-cotton-preflat-willow-8437189.jpg?v=1780251616"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0490\/7827\/2156\/collections\/Screenshot_2026-06-01_at_11.49.02_am.png?v=1780279696","url":"https:\/\/mimiandco.com.au\/collections\/willow.oembed","provider":"Mimi \u0026 Co","version":"1.0","type":"link"}